FELICIA'S OPTIMIST BOX, IN PARTNERSHIP WITH FUNKY TABLE, USHERS IN THE NEW ERA OF NUTRITION

Gravina in Puglia, 30 June 2020 - A new eclectic experience with a focus on well-being, taste, balance and positivity is coming to our tables: Felicia, born in Gravina in Puglia by Andriani SpA, one of the most important companies in the innovation food industry, renews the rules of nutrition thanks to an innovative and deliberately unconventional lever.

Much more than traditional pasta, Felicia retains familiar shapes such as spaghetti and penne, offering the widest range of alternative wheat pasta on the market, made from high quality, mainly organic and naturally gluten-free raw materials such as pulses and cereals, with surprising and appetising flavours.

With #feedoptimism, Felicia proposes a new way of interpreting pasta and a new optimism-oriented well-being to feel good about oneself and others and to finally be free to renew the rules of eating, enjoying meals at the times most suited to one's lifestyle.

The unveiling of Felicia's OPTIMIST BOX breaks with tradition and opens up to new explorations. Bringing the flavours and colours of Puglia to the table. Enjoy a quality product on every occasion. Let yourself be captivated by the style of a new decorative language: the OPTIMIST BOX by Felicia is this and much more. Going beyond the classic stereotype of the personalised gift box, it evolves towards experiences that become true "explorations" to be enjoyed by yourself or to be shared with others.

Thanks to the collaboration with FUNKY TABLE, a well-known Milanese brand of home décor that proposes a unique and contemporary language in terms of decorative expression, we imagine unconventional mise en place on disassembled tables in the name of good humour.

"My idea of décor is constantly evolving: setting a table means making objects talk to each other, telling stories of life, adventures, memories of travel and passions. My decomposed table is the interpreter of a happy anarchy that mixes rules and genres, colours, melodies and contaminations, proposing interpretations that are always new, sometimes impertinent, but always harmonious - explains Mariangela Negroni, Co-Owner of FUNKY TABLE. "My passion for experimentation is well matched by the Felicia brand and its unconventional interpretation of tableware, mixing healthy and alternative ingredients to offer ever-new products and unpredictable flavours that will surprise for sure."

The OPTIMIST BOX translates those values devoted to nurturing optimism that are the foundation of Felicia's new strategic positioning. Projected to an extraordinary world, where flavour becomes taste and taste becomes emotion, Felicia proposes new explorations, even far from conventions: alternative choices become customary and the Optimism KIT invites the new food polytheists to enjoy Felicia how, where and when they prefer, according to their lifestyle. An elegant container of optimistic messages suggests a different kind of meal, one that tantalizes the taste buds.

Organic, vegan, nutritious and naturally gluten free, Felicia Oats Pasta is the chosen protagonist for the unveiling of the OPTIMIST BOX, with a renewed packaging, conceived and developed by 6.14 Creative Licensing under the creative direction of Luigi Focanti.

Rich in fibre, Felicia Oats Pasta is always cooked al dente and has a unique, delicate flavour that is also suitable for those who want to enjoy a plate of pasta outside of a meal. It is also good if served cold, it allows multiple cooking combinations, from sweet to savoury, to be enjoyed at any time of day on a plate-message from the elegant Funky collection.

Cola-cola is the name of the two-tone terracotta whistle, but also of the magpie that populates the woods of Gravina in Puglia, whose silhouette is outlined on it and whose sound brings back the good season, reassuring on the constant regeneration of nature. Under the Apulian tradition, it is gifted with a propitiatory function and the virtue of driving away negative forces, with the prevalence of the colour red, superstitious par excellence. A magical object, symbolising an auspicious rebirth and this year it is more significant than ever.

The Felicia OPTIMIST BOX remains in our homes as a memory of an unprecedented container of multiple messages of optimism, which will multiply just like the several products in the range of the most innovative and original brand in the industry, opening up to new, healthy and unpredictable tastes, rich in precious nutrients.

Felicia pasta is made in a 100% allergen-free factory using alternative flours, mainly organic, including lentils, chickpeas, peas, green mung beans, rice, brown rice, buckwheat and oats: it is suitable for everyone, including those with special dietary needs and those who are curious about varying their diet," says Francesco Andriani, Vice President and CMO of Andriani SpA. "Choosing to eat well means feeding everyone's well-being, and Felicia's mission is to give more taste to healthy, natural eating. With optimism."

Andriani, based in Gravina in Puglia, has been specializing in the production of high quality gluten-free pasta since 2004. The raw materials used, including corn, brown rice, rice, buckwheat, quinoa, lentils, chickpeas and peas, are carefully selected and naturally gluten-free. Processing takes place in a 100% gluten-free production facility: five production lines, 55-plus different formulations and 900 managed SKUs. One of the main players in the gluten-free pasta market, Andriani is sold by major distribution chains in over 30 countries worldwide. Flexibility, a dynamic organisation, research, innovation and a commitment to economic, environmental and social sustainability, with concrete actions and good practices towards all stakeholders, are the factors that drive the performance of the company, which contributes to the achievement of the Sustainable Development Goals (SDGs) of the 2030 Agenda, promoted by the UN for a more sustainable global economy.