OPTIMISM HAS NO BORDERS FOR FELICIA
OPTIMISM HAS NO BORDERS FOR FELICIA
Papa Giovanni XXIII Hospital in Bergamo will receive the 30,000 Euros that Felicia, a brand of Andriani, a leader company in innovation food in Puglia, has allocated to support the Coronavirus emergency #SOUTH&NORTH
Gravina in Puglia, 20 March 2020 - It is well known that, in times of emergency, Italy always shows a big heart and a quick reaction capacity. There are thousands of solidarity and community support initiatives during this Covid19 emergency era. Felicia, a brand of Andriani, a leader company in the field of innovation food in Puglia, specialising in the production of innovative and naturally gluten-free pasta, also wants to give its contribution to combating the pressing emergency of the health system in northern Italy, proving that optimism has no borders.
After the message of encouragement sent to the world of Italian business at the end of February by Michele Andriani, President and CEO of Andriani SpA, which was followed last week by the donation of 50,000 euros to public hospitals in Puglia, as well as by concrete actions of corporate welfare to protect and support the employees of the great Andriani family, Felicia, with this action, responds to the spontaneous need to contribute to the common good.
Felicia selects high quality and predominantly organic raw materials, producing one of the widest assortments of alternative tasty, healthy and rich in valuable nutrients pasta that promotes well-being and fuels the optimism of those who consume it.
“Today our priority is national health” says Francesco Andriani, Vice President & Chief Marketing Officer of Andriani SpA. “We are immensely grateful to the Italian health system for its daily commitment and our contribution is directed towards an excellence that is operating in northern Italy, the Papa Giovanni XXIII hospital in Bergamo, whose medical staff has been fighting the epidemic non-stop for weeks, in a difficult situation of increasing emergency”.
The contribution of 30,000 Euros that the company based in Gravina in Puglia is making to the Bergamo hospital is proof of a spontaneous solidarity that unites the entire nation: Felicia's optimism, therefore, has no borders!
6.14 Creative Licensing is a Felicia's strategic and creative partner for the implementation of the #SUD&NORD project, which aims to promote and communicate concrete actions to renew well-being, serenity and positive thoughts.
“During these difficult days, we all realise that we can no longer rely on the certainties that we took for granted in our daily lives until yesterday. Our most affectionate thoughts and sympathy go to the medical staff, who are an extraordinary example of courage and perseverance, to their families and to the entire community. A small gesture to show our closeness and help foster the positivity needed to recover those certainties. We are confident that together we will overcome this critical situation and start again with momentum and determination, taking back our lives. With optimism” concludes Francesco Andriani.
